THE SPARTTERING OF NDIGBO IN LAGOS AND THE DILEMMA OF HEEDING THE CALL TO COME HOME: A MARKETING PERSPECTIVE
-Man Ede, Ojiagu Kingdom, Agbani: Oftentimes, we have yawning holes in our hearts brought by circumstances beyond us. At those critical moments, it's hard to find people to fill the hole with hope and empathy than those who think we're clueless or recalcitrant. The case of Nd'igbo in Lagos being traumatized by the unending suppression and ugly prejudice against them is a case in point. In the raging call for Ndigbo in Lagos to come home, one of the many facts some of those calling out Ndigbo in Lagos and other cities in the country do not care about or unconsciously forgot in chastising our brothers for seemingly non response to the call to bring back their businesses to develop Ala'Igbo is the Marketing implications of heeding the call. As Ndigbo, it's a fact that we are born with an inner drive to explore the world around us and our immediate environment as a spot for survival and attainment for self actualization, particularly in business. The accompanying curi...